What a beautiful summer we are having so far. We’re mega busy and have had so many sporting campaigns out, so we have decided to write about these on this months blog….
#Teampromohouse has been ALL over the UK with campaigns this summer, here a few sporting campaigns we have been out working on!
Promo House partnered with Birmingham City Football Club to launch their new away kit.
Birmingham City Centre
HOW IT WORKED
The campaign was designed to showcase the new kit to the public in Birmingham around the city centre. Promo House provided BCFC with a team of 10 to wear the kits and to create awareness in the city of the new launch. BCFC ran a competition to win a kit .. all you had to do was have a photo with one of the team and #standoutinthecity to be in with the chance of winning.
Lots and lots of social media attention, members of the public stopping taking photos and talking about the kit. The campaign caught the eye of everyone in the city that afternoon and it even got Villa and Wolves fans talking about it!
Promo House partnered with Penta Hotels to provide them with a team of 12 hostesses to help with the running of their corporate golf day.
Caversham Heath Golf Course- Reading
HOW IT WORKED
Penta Hotels decided this year it would be important to have a team of staff who were on hand to bring that last added extra for their guests at their golf day. Our team was on hand to welcome the guests to the golf day, show them to where they needed to be and generally spoil guests. Throughout the round of golf out team were flying around on golf buggies providing drinks and snacks and make sure the guest were well looked after.
Well looked after, fed, watered, happy golfers! It also helped that at the after party Penta Hotels put up a big screen to show the world cup!
OVO Women’s Tour, The Scottish Open, The Derby and The Open
Promo House partnered with The Telegraph and have been working at the events to hand distribute Telegraph supplements to spectators.
- London Clapham
- London Waterloo
HOW IT WORKED
The campaign was designed to mass distribute event tailored telegraph Supplements to spectators, showcasing The Telegraph and also each individual event whilst giving credit to the sports talents.
Promo House provided each event with an Event Manager and 10 Brand Ambassadors to create the campaign.
15,000 supplements hand delivered to spectators over 6 days.
Wimbledon screen showing in Brindley Place
Promo House partnered with GVA worked last week to promote there film festival and what better way than to target the public who were already there to watch Wimbledon on the big screen.
All leaflets promoting the film festival were distributed and GVA had a busy film festival!
All these sporting campaigns out just before kicking off the football season again with Notts County, West Brom Fc, Burnley and new to our list Charlton Athletic.
If you think we could help you with any staff, teams large or small for summer campaigns, then please get in touch. Promo House provides staff NATIONWIDE for events, hospitality, campaigns, exhibitions and all other promotional activity.
firstname.lastname@example.org – 0121 406 6889 – www.promohousestaffing.com
As always until next time keep in touch, keep it real and keep it Promo House!